How to Automate Your Recruitment Process

How to Automate Your Recruitment Process Sponsored by Perengo The Holy Grail of recruiting is to reach the right candidate with the right ad at the right time â€" all the time In the field of HR advertising, programmatic recruitment offers employers the ability to reach qualified applicants at scale. While there’s a lot to explore in this area, in this article I will focus on: How programmatic advertising generates optimized results through automation How programmatic recruitment helps source applicants across the web The different channels and ad formats used to reach active and passive job seekers Automation is at the heart of programmatic advertising Programmatic advertising helps automate the decision-making process of media buys by targeting specific audiences and demographics. Essentially, this means that: Algorithms perform all the bidding, automatically, using data aggregated from different sources (analytics, CRM, offline, third parties, etc.) Algorithms leverage data analytics to drive ad-buying decisions, which are strategically aligned with the advertiser’s goals In the recruitment space, programmatic allows employers to target and reach the right candidates across different channels The whole process takes place via real-time auctions with supply sources, where ad impressions are auctioned instantaneously (measured in milliseconds) Just as automation is at the heart of programmatic, data is at the heart of automation. With the right data, advertisers can: Identify, build, increase, activate, and reach high-value audiences Optimize ad performance to meet objectives Deliver a customized, relevant creative experience to the audience, dynamically Automate ad buying across a broad array of inventory sources and channels Of course, the benefits of data depending on their quality. A well implemented programmatic platform requires useful data in the first place to not only produce actionable insights but also effective results. This is where a proper recruitment analytics framework (like the one in the previous email) is required. Programmatic recruitment Employers strive to find suitable talent for their available positions, and then moving them quickly through the application funnel, from sourcing to hiring. The goal is to get them working (and delivering value) as fast as possible. Programmatic recruitment enables employers to automate job ad placement in real time, so they can target and reach the most relevant active job seekers, and thereby improve overall applicant quality and optimize the company’s application funnel. A day in the life of a job seeker These days, the sourcing of candidates happens across numerous digital channels, or touchpoints, where job seekers spend their time and attention. The infographic below depicts the day of a job seeker, illustrating the different touchpoints where this interaction occurs: The day of a modern job seeker (e.g., a retail worker with a 9-5 schedule) might feature about 15 different context-driven touchpoints across digital channels. For example, commuting is conducive to checking mobile apps, whereas meals and leisure times are ideal for browsing the web, watching a video, or consuming content in general. For active job seekers, browsing for jobs is expected to happen several times during the day, and this activity, together with the several other interactions in the different channels and devices, represents timely opportunities for programmatic ads to reach the candidate with the goal of activating this job seeker into a potential applicant. Matching the message to the medium and the device A particular challenge that confronts the recruiter is to ensure that the ad creative (message and format) shown to a potential applicant matches that person’s current context (what content he/she is reading, and on which device) on any given advertising channel. With programmatic advertising, this process is entirely automated, giving the recruiter access to a massive inventory of ad networks, publishers, and ad exchanges. It also manages ads in all available formats, including media-rich ads that are interactive and personalized. Programmatic recruitment reaches qualified applicants at scale Programmatic advertising is an efficient and effective way to target and activate high-value audiences. When combined with programmatic recruitment, significant benefits can be gained, including: Higher volume: the inherent automation features of this approach enable employers to reach a larger, highly targeted audience of active and passive job seekers across a comprehensive set of devices and channels Better price: a programmatic approach lets companies derive more from their recruitment budgets by optimizing ad spend to achieve a better ROI Improved quality: programmatic recruitment platforms provide data analytics capabilities that improve the decision-making processes of employers by optimizing traffic mix and improving overall applicant quality About the author:  Mike Kofi Okyere is founder and CEO of  Perengo, a programmatic recruitment platform for performance-conscious recruiters working for high-growth businesses and Fortune 1000 companies. Mike is applying his years of experience in the world of e-commerce and  adtech  to improving the world of recruitment through algorithms and machine learning. Previously, he served as the head of performance advertising for AdMob (SEA/AU NZ), before its acquisition by Google in 2010. At Google, he drove the strategy and execution for mobile display advertising as head of mobile advertising for Australia/New Zealand, and then head of mobile display advertising for Google Asia. Follow Mike  on  his  HR Technologist blog on Medium.

Personal Branding Weekly - Live from #OneCon - Personal Branding Blog - Stand Out In Your Career

Personal Branding Weekly - Live from #OneCon - Personal Branding Blog - Stand Out In Your Career This week Im out with Constant Contact and Alignable at #OneCon. See you next week! Heres the great tips and thoughts our authors shared last week that you might have missed.   Please take a moment to review these. Be Prepared for Job or Company Changes (But Not Worried)  by Debra Benton Michelle Phan: Branding Tips from a Video Vixen  by Amanda Healy What It Takes to Write For The Daily Show With Jon Stewart  by Christian Roberts Why Resumes Are Still Important For Job Seekers  by Dan Schawbel What It Takes To Write For The Daily Show  by Christian Roberts If You Can Do This, You Win  by Nance Rosen How to Choose the Right Candidate for the Job  by Ceren Cubukcu 6 Things You Forget About When Building A Personal Brand  by Heather Huhman The Sales Takeaway Improves Results  by Elinor Stutz How Authority Marketing Can Fast Forward Your Business  by Brian Horn Are You Like Me? â€" Hired!  by Alex Freund Did the Dog Eat Your Career Plans?  by Richard Kirby Achieving Sweet Success: Interview with Chef Carla Hall  by Jeff Gabel ‘BeerGuy’ Need Not Apply; ‘PartyGirl’ Won’t Get a Whirl  by Skip Freeman Personal Still Needs To Be Professional  by Maria Elena Duron Networking just to Network does NOT make Sense  by Jeff Shuey Attract Targeted Prospects to Your Personal Brand’s Website  by Susan Gilbert Beat Burnout in Your Career  by Leslie Truex Can We Improve Our Decisions and Control Our Future?  by Beth Kuhel Getting Your Foot in the Door: 3 Strategies to Break Into a New Career  by Ken Sundheim References from Beyond Your Reference List  by Marc Miller

Marne Platt Unplugged Insights From A Ms Career Girl Columnist

Marne Platt Unplugged Insights From A Ms Career Girl Columnist From age 5, I dreamed of being a veterinarian, taking care of horses. Thanks to persistence and very supportive parents, I achieved that dream in May 1993, and I loved it. Then allergies forced me to stop, and my real adventures began. Moving into corporate life, I began to change jobs, even countries and that changed my outlook tremendously. When the parent corporation sold my company, I took 2 years off to fulfill another dream, and wrote a book, Living Singlish: Your Life, Your Way  . I’m back in the corporate world now, chasing my next dream: leading a startup in human or veterinary medicine. My life philosophy has 2 pillars: keep learning, and don’t let life be boring. I’ve always dreaded the idea of looking back on my life from my 90s and thinking ‘that was dull!’   Key points of my life philosophy: Keep learning: Life is full of new experiences. Explore them! Surround yourself with interesting people: Friends are the glitter that makes life sparkle Laugh at yourself: We all do silly things or make mistakes. Laugh, learn, then move on. Do what interests you: Try for a job that stimulates your brain. If yours doesn’t, use your non-working time to do what you love Take smart risks: push yourself a bit; you’ll be surprised at what you can do Be independent: Make up your own mind, plan for your own future. Don’t rely on anyone else to do it for you. Be kind: simple and old-fashioned, but I believe that most people are friendly and interesting. Just treat them as you want them to treat you. I’m smart about risks â€" no solo trekking through North Korea for me- and yet I push myself a little bit each time, following my interests. Living in 4 different countries, waltzing at a Viennese ball, getting lost driving through the mountains of Slovenia, writing a book:  all experiences that would never have occurred to me, had I remained in veterinary practice. Taking smart chances has paid off! Sure, I’ve made mistakes; who hasn’t? I learned to laugh at myself, and not dwell on them too much. Just extract the lesson and move on. As a friend says, ‘put on your big girl panties and deal with it.’ Speaking of friends, mine have diverse backgrounds, interests and points of view. My friends teach me, share celebrations and sorrows, and build memories. My life is more interesting with them in it. Work matters too: for a sense of accomplishment, to contribute to society, to teach me new skills, and of course for money. Work took me to dozens of countries, introduced me to hundreds of people. I’ve learned that work’s place in your life evolves. I approach it differently now than I did in my 20s. My 2 proudest accomplishments are becoming a veterinarian, and publishing my book, Living Singlish: Your Life, Your Way    Both took persistence and hard work, pushed me beyond my internal limitations, and helped me to do a little good in the world. Writing Living Singlish and blogging for Ms. Career Girl help me pass on the lessons I’ve learned, to support the women coming behind me. Helping other women to build their dream lives is, for me, the ultimate way of ‘paying it forward.’ Marne Platt is a regular columnist for Ms Career Girl.   She contributes insightful commentary on all things of interest to todays career women.

Canine Cleaning Cleaning up After (and for) Your Dog

Canine Cleaning Cleaning up After (and for) Your Dog Being a dog owner is often messy. Unlike cats, dogs don’t bathe themselves regularly, and depend on humans to help with that. Plus, dogs don’t use litter boxes and you need to clean up after nature calls. Fortunately, these cleanliness issues don’t outweigh the joys of being a dog owner, and there are several things you can do to make even these small hassles easier to handle. Doing Away With Doggie Doo-Doo Regular exercise is a key concern when keeping dogs happy, healthy and free from boredom.  It’s a good idea to have a plan in place for responsibly disposing of dog droppings your canine leaves behind during walks in public areas. Ignoring your dog’s presents contaminates the environment, and could even lead to a fine. Purchase a scooper and some small garbage bags. Then, get into the habit of bringing both items with you on every walk, the same way you carry things like your dog’s leash and treats. If you often take your dog in the car in order to reach the place where you’ll go for a walk, keep a spare scooper and a few bags in your vehicle.  That way  you’ll never have to deal with realizing you’ve forgotten them. Some companies sell special leashes that you let you stash plastic bags inside. There are also many other ways to responsibly clean up after your pet, including wrapping the droppings in newspaper or seeing if your community litter ordinances allow for flushing them down the toilet. Picking Dog-Friendly Cleaning Products Your dogs nose is constantly on the floor, whether theyre sniffing out crumbs in the kitchen, taking a nap in the office while you work, or playing with a toy in the living room. Those little noses can pick up smells and toxins we cant, so its important to consider your pets when choosing cleaning supplies. Some conventional cleaning products are extremely toxic to pets. If you need to keep those kinds around the house, make sure they’re not accessible by curious canines. The following ingredients are especially toxic: Phenols Perchloroethylene Isopropyl alcohol Formaldehyde Bleach Phthalates Seventh Generation is one example of a cleaning product brand that’s safer for your pets than many other options, and kind to the environment. Furthermore, the Method brand sells a nontoxic wood floor cleaner, and Mrs. Meyer’s Clean Day brand offers numerous products that are free from many of the dangerous ingredients listed above. It’s also useful to get cleaning tools that are safe for your floors and your pets.  These include  such items  as a microfiber mop and chemical free floor cleaners. The reusable mop is perfect for households with dogs, and it lasts an average of two to three years. Ideal for hardwood floors, this tool is an investment that lets you avoid wasting money and filling up your garbage cans with other, less durable options  like paper towels. Besides using specific cleaning helpers that are safe for your dog, keep his or her toys, grooming products, leashes and other essentials all in one place. That way, fur from those items is less likely to travel all over the house. Maintain the dog’s food and water bowls by wiping up spilled water and sweeping away scattered morsels your dog didn’t gobble up. Doing so makes the pet’s eating and drinking area look more appealing.   And, it may also encourage the animal to consume adequate amounts, since the water will be clean and food will always be available. Dealing With Dog Hair Living in a home with pets almost inevitably means you’ll notice hairy surfaces around your home. Giving dogs regular grooming sessions at least twice a week can help reduce shedding, but won’t prevent it. If hair is stuck to fabric or upholstery, remove it by wearing a slightly dampened rubber glove while rubbing your hand over the affected surface. The moisture will attract the hair and help you get rid of it. A sponge can serve the same purpose if you don’t have rubber gloves. Cut down on furniture-related cleaning altogether by using blankets to cover surfaces, too. Tend to carpeted surfaces by running a pumice stone over them. It’ll catch the hair, but won’t get snagged on the material. A vacuum works well for sucking up dog hair, but only if you maneuver the appliance in both ways across the carpet. Going against the grain helps loosen fur that’s become lodged in the fibers. For hardwood floors, try a microfiber mop thatll trap the fur instead of pushing it around. As for getting dog hair off your clothes, use a lint roller. Alternatively, if fur has become attached to many of your garments, put them in the dryer, along with a dryer sheet, for about 10 minutes. Dog hair doesn’t have to become a constant hassle. These tips can help you handle excess hair so competently, you just may feel tempted to start a second career as a dog groomer. Banishing Bad Bath Times Dogs generally don’t like getting baths, and knowing that, some owners would rather not deal with bathing at all. That’s especially true if they’ve tried it once and had very bad experiences. However, sooner rather than later, you’ll have to bathe your dog. Whether it’s because the canine has had a run-in with a skunk, went for a romp in the mud or vomited on itself due to an illness, sometimes baths can’t be avoided. Try these suggestions to keep bathing stress to a minimum for the both of you: Associate baths with positive things like treats, praise and affection. Use a mild shampoo that won’t strip natural oils from your dog’s coat. Keep your canine’s ears, mouth and eyes protected from water by washing from the neck down. If you use a blow dryer on the coat, keep the device moving constantly to avoid burning the skin. Preventing Your Dog From Eating Unsafe Foods and Beverages Some dogs are excellent beggars, having perfected the art of appealing to your softer side, especially during human meal times. Although we’ve focused on cleaning up after your dog so far, this final section deals with tidying up after yourself and other members of the household so your dog won’t come in contact with dangerous foods. Many people know canines shouldn’t eat chocolate, but there are several other consumables that are bad for dogs, such as: Caffeinated and alcoholic beverages Onions Avocado Milk Chewing gum Garlic Grapes To err on the side of caution, immediately pick up anything that’s fallen from your plate, so there’s less of a chance your dog will eat it. If possible, raise your dog in such a way so it never becomes accustomed to getting human foods. You may want to also schedule your dog’s meal times so they occur just before the humans in your household eat, so your pet isn’t as concerned with what’s being served at the table. By applying some of these suggestions to your everyday life, you’ll soon begin to realize cleaning up after your dog isn’t difficult. The trick is to have some consistent methods to rely upon, so you’ll immediately know what to do to stave off a canine cleanup catastrophe.

Six types of flatmates and the best ways to deal with them

Six types of flatmates and the best ways to deal with them This post was written by an external contributor. Connor helps us identify the various types of flatmates we all have to deal with at some point and how to handle them. Whether you leave home to go to university or are having to relocate for your career, you probably won’t be able to afford to live alone. Living with others is a great way to meet new people and make friends quickly, but it can also be challenging. When you throw yourself into living with people you hardly know, you have to get used to a whole new way of living and you’ve got to learn quick. Here are six types of flatmates you’ll probably encounter throughout your experiences of house sharing, and the simple ways to deal with them. The party one Among every group of flatmates is a party animal you know, the one who’s never up before midday, lives off takeaways, cereal and aspirin, and has a bottle in hand by 7pm almost every night (latest). OK, that might be an exaggeration, but there’ll always be someone who is more hardcore than you; the most important thing, though, is to not be a party pooper. Yes, it can be annoying when someone’s hardly around, fills the recycling bins with empty cans and has techno music blaring at unspeakable hours. But, if you act like their mother they’re not going to respond well. Take them to one side and ask them whether they can keep the music down and empty the bins more regularly. And, for the rare occasion that they forget about noise levels, take my advice and invest in a pair of precautionary earplugs. The ‘never washes the dishes’ one It’s the little things that really get to you when you’re sharing a place with someone, and for me it’s people who never wash the dishes. Now, don’t get me wrong, I’ll leave dishes in the bowl if there’s only a couple of things to be cleaned. But, when they end up scattered around the kitchen, there’s a problem. This is one of the times where you must nip it in the bud right away, or it’ll only get more out of hand. Start by asking them politely to wash their dishes give them a couple of chances, it might just be that they’re busy. However, if that doesn’t work, it’s time for desperate measures: continue to wash your own, gather theirs together, and place them in a box outside their room. I’ve done it myself and, believe me, it worked a treat! The mothering one Not necessarily a bad thing we all like a bit of comfort sometimes, especially when we’re missing home. And if there’s someone there to make tea and cook dinner, it comes a very close second. But that mothering instinct needs to be kept at bay, or they’ll go full blown ‘Serial Mom’ on you… And that’s all down to you. The mothering one always has good intentions, and if you say ‘yes’ to every offer they make, they’ll feel fulfilled and think you’re happy to continue that way. Don’t take advantage of their kindness, though say ‘no’ sometimes. They’ll probably like the break, and you won’t end up having to be blunt with them when they become a little too overbearing. The weird one This is all relative, of course, but as accepting as we all are, there’s always going to be someone who we think is a little weird… or at least has some weird habits. Maybe they’re a little too obsessed with a certain TV show or eat food in bizarre combinations. Whatever the habit, it clearly works for them, so who is anyone else to judge? The best way to deal with this is to be open about it. Really, they probably know that they’re a little too into Game of Thrones, or that having water on their cornflakes is kinda weird, so making a joke about it with them will probably put them at ease and make them feel less judged. The invisible one This is the flatmate you forget exists, or maybe you never met until two months in when they briefly left their room to take out the trash and buy some fresh coffee. You probably won’t know their name, or even what they look like, but you’ll occasionally hear them clattering around their room, letting you know that they’re still alive. Start off by trying to involve them knock on their door and ask if they want to join you. At least then they’ll know that you’re making the effort. If not, though, leave them to it. Maybe they’re introverted, or maybe after work they just want to sleep and keep themselves to themselves. Whatever the reason, trying too hard to change them will probably make them uncomfortable, and that’s not going to do anyone any good. You No one’s perfect, and that means you too. Remember, you’re probably not the easiest to live with, so don’t jump down the throat of everyone else for minor infractions. If you’re tolerant of everyone else, they’re more likely to repay the favour and make life a whole lot easier for you, too. Download Debut  and connect with us  on  Facebook,  Twitter,  and  LinkedIn  for more careers insights.

Job Interview Rejection Letter Blames the Job Requisition

Job Interview Rejection Letter Blames the Job Requisition Dear Coach Wolfgang, “Five days after a great interview, I got a job interview rejection letter stating “the job requisition no longer exists”. Is that really the case or is it just a polite way of turning me down?” In most cases, where the job requisition is the reason you didn’t get the job, it is true. Hiring managers, recruiters, and HR personnel have little motivation to make up job rejection letter like this just to let you down easy. This is frustrating so here are a few reasons why a req would go away. Too Many Checks and Balances A “req” or job requisition represents the company’s commitment to hiring someone in that position. The bigger the company the more you have checks and balances. This leads to multiple sign offs, processing paperwork across a few systems, and handoffs to multiple departments. This process is naturally drawn out and often leads to delays. Waiting too long to fill a position can lead to the req getting pulled. Shifting Budgets Big companies are notorious for continuously playing with their budget. Decisions are made quickly and quietly when the executives of an organization meet. In a challenging economy or with slower sales, executives look for cost reductions. Headcount is the quickest way to reduce costs and eliminating open reqs is the first step. Changing Imperatives Many companies create reqs from a reactionary point of view â€" there’s a problem and hiring someone is the solution. As time goes on, the urgency of the situation goes away and managers begin considering other problems. That can lead to changing job descriptions or just cancelling reqs and creating new ones. I’ve seen a Director-level position get reduced to a manager-level position on the day of first round interviews! If you are faced with this situation, be understanding and professional so that you stay at the top of their list. It is appropriate to inquire about any recently vacated positions that need to be back filled. You are much more likely to get an offer for a position that previously existed rather than one that was recently created. If you arent sure what your rejection letter means then schedule a free 30-minute career counseling initial consultation with us.

Tips On Writing A Resume For College Admissions

Tips On Writing A Resume For College AdmissionsWhen you are preparing a resume for college admissions, be sure to give yourself the best chance possible. One of the first steps in ensuring that your resume is your best is to pick up an excellent resume writing service.When you write a resume for college admissions, it is very important to make it professional. College Admissions can be very confusing, and you will want to be certain that all of your information is accurate and factual. One of the first things you will want to do is check the accuracy of your employment and educational background with your employer, school, or your previous college.It is also helpful to include any other relevant information that is pertinent to your application for admission. For example, if you have been at a specific job for less than five years, it would be helpful to mention this. If you have a criminal record, you may want to mention this.One of the best ways to prepare a resume for college admi ssions is to have a professionally designed resume or one that can be customized. You will find that there are plenty of free samples available online, but if you need to see more, you may want to get a copy of an actual college or university application to use as a template. A professionally designed resume can save you time and money, because most applicants will want to see the very same information in their own documents.Even though you are probably anxious to start your college search, the last thing you should do is rush into completing your resume for college admissions. Once you have done all of the above, you should take some time to reflect on what you learned and then take some time to polish it. Take some extra time to proofread your resume to ensure that everything is correct.If you are prepared, you will be able to handle any problem that might come up when you write a resume for college admissions. It is important to understand that you do not need to be perfect, but if you are consistent and have something to back up the information, you will find that you will never have to worry about whether or not you are doing everything correctly. If you are not aware of any mistakes, take a moment to go over your resume with a fine tooth comb.A resume for college admissions is your chance to stand out from the crowd. It will show prospective colleges just what you are really about, and how you can help them in the admissions process.